The choice of what automobile one drives is a personal one. As the sales staff at East Hills Chevrolet of Douglaston, NY are all too aware of; some people are flexible about what sort of wheels they will own and others are quite inflexible. Just ask a veteran car salesman about what he or she has seen through the years and you are likely to hear some interesting stories.
Recently, J.D. Power and Associates has released the results of its 2016 U.S. Auto Avoider Study and the results are interesting. The study is in its 13th year and looks at the reasons consumers purchase or reject certain models of cars. Here’s the top five reasons that car shoppers avoided certain cars.
Didn’t Like the Image Vehicle Portrays
Of those surveyed, 16 percent said they didn’t like the image a certain vehicle portrays. If a consumer buys a Toyota Prius, for example, they are sending a signal that they are “a green consumer” and perhaps even lean toward liberal causes. This may be distasteful to some consumers.
Costs Too Much Money
17 percent of car shoppers said they avoided a certain car simply because it costs too much money. Most shoppers have some sort of figure in their mind that is the maximum they would like to pay for a car. While this figure might have a little wiggle room, few buyers can be swayed far from that initial figure.
Concerned About Reliability
Many car shoppers are obsessed with reliability. To them, this may be the most important attribute that a car possesses. In this year’s JD Powers study, 17 percent noted a concern about reliability when it came to avoiding a certain car. Such consumers tend to lean towards the mainstay Japanese cars such as Hondas and Toyotas.
Didn’t Like the Interior
Sometimes, car buyers are extremely “interior sensitive”. Since they may be spending a lot of time inside the car every week, the interior needs to be just right. The choice of seating material (leather or cloth) and the colour are important to many people. Whatever the case, 18 percent of shoppers avoided a certain car because the interior just didn’t appeal to them.
Didn’t Like its Exterior Look or Design
The top reason shoppers avoid certain cars is that they just simply don’t like the exterior design. According to the JD Power study, an overwhelming 31 percent of car shoppers rejected a car simply because they didn’t like its design. This is a testament to all the effort that car companies put into the design of their cars. They have known for over 100 years that the design of a car is often what makes a consumer want it. Want a good example, consider the Pontiac Aztek. It earned itself the description as the “Worst Car Ever Sold in America” by the LA Times solely because of its looks.